Four Quick Content Tips For An Effective Business Blog

One of the most useful elements in a Low Cost SEO plan is use of the business blog to attract readers and generate sales. But, as internet readers are quick to ‘cut to the chase’ it is very important to quickly share the main point of each blog post. Blog authors risk losing readers if this criterion is not met. By using some simple blog composition rules – similar to the business “30 second pitch” – a business blog can compete for new customers and build a positive brand image.

Like most, internet readers have a very short attention span. The internet is loaded with other sites competing for attention, so retaining readers is hugely important. Delivering a clear message about the value of each article or post can help the reader understand in advance what he/she can expect by reading the piece and what points of value can be expected.

Business sales teams often refer to composition of a quick statement of value as a “30 second pitch.” As this term implies, the messenger has a maximum of 30 seconds to grab attention and give the reader or listener a reason to continue paying attention. Blog writers frequently spend a great deal of time composing their version of a 30 second pitch for each article.

Developing an effective ‘pitch’ can take time, so here are a few rules for structuring a blog article. These are used effectively by Denver SEO Consultants to help blog owners develop unique but meaningful posts that will attract readers and generate new business.

Organization: Consider use of a “bold” statement of value” to hook the reader’s attention. Then deliver supporting points in outline form if possible. Use of ‘bullet points’ are useful especially when presented near the top of the article. The reader then gets the main value statement along with a couple bullet points that show why this value is real. All of this should be included in the opening paragraph.

Content and Tagging: Ideally, the blog title should contain site keywords and also address the value statement. Statements including phrases similar to “increase your sales by 30% by” are useful when included in the title as well as in the value statement. This helps search engines understand what the article is about as well as sets an expectation for the value a reader could expect to receive.

Value: The bold “increase sales by 30%” type of statement is actually very useful here. This helps the reader understand that she/he could be significantly increasing sales for the organization if advice in the article is followed. Clearly and quickly saying what the reader will receive is important at the beginning of the article and can be reiterated and supported throughout the post.

Wit: Charm and wit are useful in disarming the defenses of a critical and reticent reader. Making serious matters seem less intimidating can encourage your reader to initiate a business relationship with the organization. Reaching out to a prospective service provider is a difficult task – especially when the prospective customer has his guard up against being used or oversold. Wit usually fits better in the latter parts of the article, as the piece has already grabbed the readers’ attention and the author is trying to convince him to initiate contact with the company. This can be a difficult balancing act though, especially if dealing with difficult subject matter. Being too silly can also cause readers to disengage.

These four elements are useful in constructing an effective and valuable blog post. Delivering value in an organized fashion encourages readers to return and also builds a degree of brand recognition that is useful well beyond the shelf life of an average blog post.

Matthew Stone of Denver SEO Consultants assists organizations drive up revenue and increase sales. With the experience to push a website to the top of the Google search results, Denver SEO Consultants specialize in on-page SEO, link building and blog outreach. You are welcome to reprint this article – but get your own unique content version here.