Graphic Designers See Key Difference Between Art And Design
July 3, 2010 by Matthew Bryant
Filed under Web Design
This Graphic Designer’s ‘I Love NY’ logo quickly spread across the state via tons of bumper stickers, t-shirts and buttons. It was a phenomenon of epic proportion. This designer’s work featuring a silhouetted singer with Technicolor lightning bolts for hair is an iconic image to an entire generation.
You’ve also probably seen his work on record covers from as far back as 1960. So his work is well known, but does that make it art? The designer doesn’t want to talk about that. He’d rather we just didn’t use the word ‘art’. In a recent interview, the designer said we could all benefit from removing the word ‘art’ and replacing it with the word ‘work.’ If a work proves to be very, very good, we can then refer to it as a great work. If it hits its mark, it can be referred to as ‘good’ and if it fails, call it ‘bad’.
For example, he claims that his work follows a very deliberate process. This display utilized red, luminous nylon rope to link his work straight to its origins, such as illustrations and process sketches. He calls this a “procedure”, not art. While the final destination is at first unclear, through deliberate wanderings that follow one thought to its next logical progression, the maze is solved.
Paper wings and an angel postcard helped him create a gorgeous painting. These two things hung on the wall across from the finished painting. Another of example of his work, this one quite famous, hangs opposite an equally famous comic strip. This work shows a very well-known pianist sneezing; it mocks the suffocating proper notions of classical music.
Our graphic designer claims he has always simply turned to the world around him for resources. One poster that he designed for a typewriter company in Italy utilized a famous painting as its theme to convey a distinct message. The famous painting revealed a sad dog who was lying next to his dead master’s feet. However, in this re-creation, he features a dog lying next to a red typewriter.
This famous graphic designer has also been influential in starting a studio in New York that has lifted the sights of graphic designers. Additionally, he co-founded a key city magazine, thus creating the feel of different city magazines throughout America. He has also designed an observation deck, restaurant and exhibition that were included in the World Trade Centre. His work ranges from the internationally recognized poster and symbol for AIDS to a supermarket chain. Boundaries are merely challenges waiting to be pushed. There is nothing he does not like to explore or try his hand at.
The famous poster of the male singer is one of his best-known works to date with over 6 million copies in print. The poster depicts the singer with rainbow colored hair that is in line with a symbolic profile that another famous artist inspired. Many people look at the psychedelic nature of the singer’s hair, however, and attribute the work more to drugs than such an artistic response. But this graphic designer will never admit to such a thing. Other art pieces he created comprise of a large children’s playground, along with another one made just for adults.
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