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How to Use a Link Wheel to Boost Your Search Engine Rankings

December 26, 2009 by  
Filed under Web Design

A link wheel is a method of link building that is used to help improve a webpage\’s rankings in the search engines. It is composed of a set of pages that all link to each other and to the page that you want ranked in a certain way. When used correctly, this backlink building strategy can result in increased traffic to the targeted page due to the higher ranking in the search engines.

When you think of a link wheel, try to picture an old-fashioned wooden wheel with spokes. At the center of the wheel is the article or webpage that you want to move up in the search engine results. At the outside end of each spoke is another article or page that you control. Each of these outside articles links to the center article or page. They also link to the next article on the outside of the circle. In this way, you will connect the dots with links to draw a wheel around your main page.

You can draw a diagram to represent the wheel if it helps you understand which articles link where. The main article should be placed in the center of your page, with six spokes radiating out from it. At the end of each spoke, write the name of the article you will be targeting in your link wheel. Now connect each of the outside articles to the one next to it by drawing a line. To make the picture clearer, make the spokes into arrows pointing toward the center and the outside lines into arrows that move all the way around the circle. These arrows show which articles link to what.

The articles that you use for the outside of the wheel should be published on social media sites or other sites that allow you to post your own content, such as Hubpages, Squidoo, Ezine Articles and Blogger. Make sure you add two links into each article or into the resource box for the article. They should all link back to your main webpage and each one should also link to the next one of the articles on the outside of the wheel.

These articles do not need to be unique. They do not even need to be very good, although they shouldn\’t be total crap. You can use one article to build your wheel. Just rewrite it a little bit each time so they are not exactly the same. The only page that needs to be completely different is the one at the center of the wheel.

However, the way you set up your links is important. When you create your links to the center page, make sure you use your targeted keyword as the text for your links. For example, if you want your webpage to rank well for \”best way to make money online, \” you need to use \”best way to make money online\” as the text for your links.

Your link wheels can be a lot more involved than the example given above. You can use any number of articles around the outside spoke, although six is a good place to start for a minimum. You can also expand the wheel by building supplementary wheels around the outside articles. Build it up slowly, though. Your webpage could get dropped from the search engine results temporarily if you set up too many backlinks in a short period of time, and that would defeat the purpose of building the wheel.

Take advantage of a Link Wheel to help out your business. You can get ways to building a Link Wheel that are simple to do. Bringing you more customers and more sales today!

categories: seo

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