Branding Your Name, Branding YOU
February 3, 2010 by Art Basmajian
Filed under Web Design

Stick to What You Do Best
And branding your name will help folk identify your name with what you can offer, so focus on what you do best, develop that as much as you can, and let the trumpets sound. This is where your success will lie. If you are branding your name to be identified as an expert, you actually need to be true to your word and be in a position to deliver what you say you can.
It’s all about first impressions, also. When folk start taking your word that you can deliver what you are saying you can and then you are not in a position to, that will be branded on to you, too. So build up your status first by being good at what you do. For example, when you think of Donald Trump, you think about Manhattan property, and when you think about Stephen King, you straight away think about nightmarish tales, even if you have never bought property from Trump or read a King book.
You and the Net
Branding your name in addition has never been more straightforward than it is today with all of the advances the net has to offer . You may have your own small nook under your name and be a dot com if you wish it. The cost of having a site name registered will cost you less than dinner at a fine eatery and will last you a lot longer.
As you start creating your online personality, remember to be sincere, fair, and consistent. In other words, your web persona must be a mirrored image of your real life. Not only will being your self be more easy to portray online, it might also be effortless to maintain. In as much as you are a singular person, let this uniqueness shine through in your website, blog, or even forum entries. Other people can induce you, but if you’d like to be valuable in branding your name, you have got to be original.
First Impressions
In branding your name better, you should have a ‘look’ or a ‘feel’ or a ‘sound’ that people will recognize as distinctly yours. Like when you see a Mercedes Benz, you may know it from a Honda. Or if you are watching Oprah, you get an idea of what a ‘feel’ is. If you have ever heard songs by Sting, you may know that he has his own distinct ‘sound’ and you can simply identify him as the crooner of a song when you hear it. These are the things that are totally unique to these brands, and you want to come up with something that will make people think about you when they see, feel, or hear.
The Ideal
One of the questions that you’re going to possibly be asking is, why is this such a big deal? The answer is easy. If you put yourself in the position of somebody who needs to buy something or acquire a contract for services, wouldn’t you rather know whom you are dealing with instead of just leaving that as an unknown factor? Branding your name is a means of telling folk that this is who you are, this is your expertise. And according to what you know, you are backing up this product with your name.
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