What Will Make Your Business Card Stand Out From The Rest
August 11, 2010 by Suzzane Brinks
Filed under Web Design
Custom Business Card Design For Companies is an increasingly important part of our modern world. Often in increasingly difficult financial times, there is the temptation to spend less on advertising and promotional material.
One of way of doing this is with a variety of materials. Different materials work both in terms of look and feel. That distinctive feel will give you an edge when giving out cards at a meeting or network event. After all, this will be something that is physically different from a typical paper business card, which is a very good reason for choosing a custom card.
There are various materials to choose from. Silk is an example of a very tactile material that people like. The silk matte finish and 16 point thick card stock is bold and attractive. And with full color on both sides this means you do not have to worry about what side the client looks at your card.
This is not to say that these are stock items. Taste of Ink are flexible and look at current trends in design. This due to a passionate staff who keep note of market trends, making sure your brand is current yet also creating timeless images that people will love!
Next is the issue of budget. You must weigh up how much each design costs and in what quantity. If you are going on a networking event, are you at a stand or walking between stands? Those of you who are walking will want less cards than person at a stand, who is likely to be there for a longer period of time and is therefore more likely to run out of cards.
There is also the issue of shipping. A lot of designs come with free American continental shipping, thus reducing that cost. Other areas will cost more, so this is worth checking if you are an overseas client.
In terms of the card there is also the size and cut of the card. There is the standard rectangular cut. A square cut shape is another option if you fancy a different shape, while a folded card encourages people to look inside and find out more. A custom cut shape will more clearly indicate what kind of business you have, say for example a horse for a horse riding school.
At this point, it is a good idea to get feedback from people. Is this the kind of design that is appropriate for your company? Do people like it? If this is a new logo, does it sum up your company? If it is building on an old one, does it add to the design?
When choosing the shape, size and material of your card, consider the kind of business you run. If your business is aimed at children, an unusual shape will appeal more. This will help parents remember you, so that may be best. If you want a more professional look, the embossed cotton look will be more associated with a white collar business.
Custom business cards are an excellent way of introducing your business to people. With Taste of Ink, they can make that introduction memorable!
Are you searching for the best business card design for your company? Well, if you are you we have a program that can help you make that design that defines your business. We have some unique business cards ideas that can help you decide.


